We are living in the age of the content consumer. There is more demand than ever for engaging content that adds value, teaches, and entertains.
This is great news for content creators: for those looking to capture attention, it is ever-present in the digital sphere, waiting to be reeled in.
But How to dependably creating viral content and building a highly engaged following you can sell to?
Jonah Berger, an assistant professor of marketing at the Wharton School of Business who specializes in discovering what makes ideas and products go viral, recently wrote a research paper called: “What Makes Online Content Go Viral?”. In it, there are insights that you absolutely can’t overlook.
Here’s the highlights: