Does Spending Money On Social Media Ads Scare You? You are not alone.
It is a scary proposition. Much like driving a car at night, on the highway, without lights, having no idea where you are or where you are heading or how fast you are going or if you are going to crash at any second.
Digital advertising is an exciting field because of the technology and innovation behind it. Yet in spite of the possibilities it offers, it’s become formulaic, mathematical, and complex.
So the question is what you, an entrepreneur or small business owner not specialized in digital advertising, should do?
What are your options?
How do you squeeze out most juice out of your advertising dollars providing you more room for mistakes and improving your advertising skills over time?
The answer is: Creating a sequence of sales opportunities through setting up a Sales Funnel.
You can read my articles: Your Website Is Leaking Money and Selling Without A Sales Funnel Is Like Bring Knife To A Gun Fight explaining the concept in details.
In the old fashion online advertising model, you drive expensive traffic to a not so well-defined audience trying to display your product or service hoping for a sale. And after your advertising costs, you’re probably not left with enough to even cover your hosting bills.
In Sales Funnel model, you gather your potential audience information and follow up with them through email. This way, instead of selling them only once, you have a sales page created to sell your initial product…following up with them to upsell them on your various “offerings” of your product and service.
By doing this, you spread your total advertising budget over your entire funnel providing you a much higher return on investment.
Would you like to see behind the scenes how exactly these funnels work?
Here is an example: Watch how this funnel selling on average 368 bottles of supplements PER DAY
Now You might think, well this is all good but too technical for me…
If so, you are missing the point here.